- Feb 21, 2014
- Reaction score
You are certainly entitled to your opinion. Keep in mind, some of the chemical manufacturers that manufacture the $300 coatings are also manufacturing the $5, wash applied formulations, and are naming them as well. Additionally, some manufacturers of the $300 coatings also manufacturer “ceramic” quick spray detail formulations, and “ceramic infused soaps” which are also certainly not the same as the $300 coating - and it is not trying to be , just like the wash applied formulations.There’s nothing truthful about it imho. In fact, if the car wash industry continues to push this service I think it will further diminish its credibility by confusing the public. Such a disconnect having the front-end car wash selling a $5 “coating” through the wash lane that the back-end detail shop also tries selling one for $300. Bottom line, it’s NOT a ceramic coating in any way, shape or form. It’s simply playing off of the recognition that the detail industry has built by whoring out the word & concept. Just because the selling price and longevity is a minute fraction of what a real ceramic costs/lasts doesn’t validate the use of the concept incorrectly.
With the sales operators have seen with ceramic sealants, I do not foresee any diminishing credibility in the services. I personally have never had a customer come back and tell me they did not get the expected results from the product. I would argue that most of the motoring public is first hearing of ceramic products at their local car wash. If customers like the result and wish to have a product applied that has more longevity, and durability they can go to a detail shop to have it applied. I’d be the first one to tell them that is the place to go if that is what they are looking for.