Menu pkgs for Petit. New type thinking...?

[soonermajic]

There are a lot of guys in S.Tx who are changing the thought process, on menu signs. They're putting most expensive on bottom, & giving it a different type name
They're saying it works great.
Here's what they're doing:

GOLD $16
2 pass PS, Triple Foam Polish, High Power Rinse, Clear Coat / Wax, SFR, Dryers

SILVER $13
2 Pass PS, High Pressure Rinse, Wax, SFR, Dryers

Rinse Off $10
2 Pass PS, High Pressure Rinse, SFR

Mud & Bug Xtreme $19
Undercarriage Blast, Wheel / Tire Clean, 2 Pass PS, Triple Foam Polish, High Power Rinse, Ceramic Wax, SFR, Turbo Dryers

What do yall think?

 

[Waxman]

I think you need to keep it simple for the customer. Best wash on top. Best wash is most descriptive with clear benefit stating the most features.

It makes zero sense to price at $19. The customer perceives this as $20 anyway, so why not get the extra buck?

And also why not go even more expensive and put on a 3d presoak pass???That's what I do. My top price is $22 with a per car avg of $20.31.

 

[MEP001]

It makes zero sense to price at $19. The customer perceives this as $20 anyway, so why not get the extra buck?

This does work.

 

[soonermajic]

I think you need to keep it simple for the customer. Best wash on top. Best wash is most descriptive with clear benefit stating the most features.

It makes zero sense to price at $19. The customer perceives this as $20 anyway, so why not get the extra buck?

And also why not go even more expensive and put on a 3d presoak pass???That's what I do. My top price is $22 with a per car avg of $20.31.

1 reason to not go over $20, is because 6 of our 7 tunnels has a top wash of $20. They also have wheel scrubbers, preppers, crazy light show & Tire Shine. None of which I have.

There are quite a few sites in Austin & San Antonio area, where guys have used this "teverse" menu. It is counterintuitive, to what we all think. But, they swear by it.

 

[washnshine]

40 years ago we used to have our menus start with the cheapest on the top and go the most expensive package on the bottom. I’m not saying that was the best thing to do, but I think more people had the patience/attention span to read through the whole thing than they do now. It probably also helped that there weren’t so many extra services back then. It was just whitewalls, under spray and the legendary Hanna polish ‘n wax.

 

[soonermajic]

40 years ago we used to have our menus start with the cheapest on the top and go the most expensive package on the bottom. I’m not saying that was the best thing to do, but I think more people had the patience/attention span to read through the whole thing than they do now. It probably also helped that there weren’t so many extra services back then. It was just whitewalls, under spray and the legendary Hanna polish ‘n wax.

Never thought about patience & attention span.