I added a Daktronics programmable LED to my car wash last June 2008. It's difficult to track an increase in sales because of the sign because of all the factors that can effect your business. I can tell you the month after install was one of the best months I ever had but then gasoline went up to $4.00 gallon last summer and my business became dismal. I feel confident that this has helped my business tremendously however. Here are my reasons:
1. It forced me into some
marketing that I might not have done otherwise.
2. It has given me an image of being a bigger part of the community. Right now I have signs up for a local Fire Department for a car show their having a Welcome Back to a local soldier who returned from Iraq. All flashing with my different propaganda promoting my wash.
3. Mine faces a McDonalds drive thru and while they sit waiting for their food they are reading my message over and over.
4. This sign has allowed me to do some great
marketing and do it without too many headaches.
Lasty, I read on this web site about not making it too small. Mine measures approximately 4'x8' and still might not be big enough. Messages must be large and concise to be seen.
Just my thoughts.
Buzzie