Tap or swipe

[Earl Weiss]

My recent survey of 5 car washes:
Sample size: 16,814 credit transactions
Tap = 66.21%
Chip = 19.16%
Mobile = 13.94%
Swipe = 0.69%

Eliminating one low-income location from the survey (where credit usage is <20% of all transactions)
Sample size: 16,599 credit transactions
Tap = 68.00%
Chip = 18.83%
Mobile = 12.66%
Swipe = 0.51%

While I admit that I’m no math wizard…
But when customers are offered credit payment options, I would consider Swipe to be nearly obsolete.

Did the washs have similar or differenet customer income demographics?

 

[Blanco]

My recent survey of 5 car washes:
Sample size: 16,814 credit transactions
Tap = 66.21%
Chip = 19.16%
Mobile = 13.94%
Swipe = 0.69%

Eliminating one low-income location from the survey (where credit usage is <20% of all transactions)
Sample size: 16,599 credit transactions
Tap = 68.00%
Chip = 18.83%
Mobile = 12.66%
Swipe = 0.51%

While I admit that I’m no math wizard…
But when customers are offered credit payment options, I would consider Swipe to be nearly obsolete.

What type of readers? Are these nayax readers? If so you have to use a chip first and have it fail before you can swipe. I am also no math wizard but this would make sense why the swipe % you posted is so minimal. I dont like swipe and it is going to be obsolute soon but im seeing a 80% to 20% tap to swipe ratio on average when chip is not an option.