- Aug 31, 2007
- Reaction score
- Hampshire County, MA
I think you're making a mistake by bashing the competitor. I would change the wording to tout your benefits without slamming the other guy.I have a 5 bay SS, 7 vacs, detail shop there and a store with our detail products.
I can walk to four tunnel car washes from my SS !!!!
Quick Quack just came in 1 mile from me, I see very few cars there …..
I have owned this car wash 3 years and I TOTALLY agree, SS customers and tunnel customers are two distinct markets.
We have an LED sign that says " no scratchy tunnel here"
I agree with all of the advice given so far.
#1 is clean facility,
#2 everything works
#3 tons of product !!! soap, cleaners, foam brush etc
We have free air and free wiper fluid, and a sign on the street saying this.
I would guess 40 or 50 cars a day come in for this....
The easiest and cheapest marketing in the world.
as they get air or wiper fluid they look around and see our clean bays, store and detail area, usually with exotic and collector cars there.
as for blowers, I put in Blasto-Dry air dryers in all 5 SS bays about a year ago.
cost about $2K each, great company, you will deal with Mike (he and his brother own the company)
First 6 months, minimal use.... then people woke up, they are used all of the time now.
I'm glad I put them in, well made and ROI maybe 1 to 1 1/2 years...
I think you will be fine, keep your focus on your car wash, ed
Makes you look bad to accuse the competitor of scratching cars.