“If it (Lotus Effect paint) turns out to be marketable what will it do to the car wash industry?”
If Lotus effect paint is perfected, the outcome could be catastrophic for carwash industry.
However, this “if” is huge.
Leaf of the Lotus plant is waxy and surface structure is microscopic bumps that cause drops of water to “sit up” high minimizing their area of contact with the surface (180 degrees).
The result is water (and dirt it collects) beads-up and easily rolls off surface via gravity and wind creating a self-cleaning effect.
As Jeff implied, if you touch or pinch a Lotus leaf with fingers, the microscopic bumps would be damaged as well as the effect.
This is main problem with Lotus Effect car paint – it’s too frail for day-to-day use. There are also other issues that need resolved that influence consumer purchases like color selection, depth, gloss and smoothness.
For example, the DuPont Company finds the quality and durability of the vehicle’s finish is a reflection of the quality and durability of the vehicle itself. So, product manufacturers have been using nano technology to mimic Lotus Effect.
Nano material is pH neutral and contains silicane or silane (compounds containing silicon), cyclohexanol (precursor to synthetic polymers) and alcohol (carbon chain portion that makes it hydrophobic or water hating).
Spray-on “wax” that contains nano material can hold up for about 30 days.
PPG was first to develop clearcoat with nano particle technology (CeramiClear®) to create a hard, silica-like vehicle surface to resist damage caused by day-to-day use, washing, acid rain and tree sap.
For example, the quality of the paint on my wife’s 2012 Sonata makes the finish on a 2006 Pontiac G-6 look like it was done with house paint. Moreover, I have only needed to wax the Sonata a couple of times a year. It looks like brand new.
Even if Lotus Effect vehicle paint is never perfected, its “effect” is something that consumers actually want to buy thereby making the effect marketable.
For example, Simoniz USA developed hot wax and shine and new “shield” system. These products are positioned to reduce hand waxing to push-button.
What would this do to the car wash industry?
One thing it does is further the growing disparity that exists between automated washes and self-serve segment in terms of value proposition.