The problem with the Self-Serve car wash industry is the public perception is pretty low. The public thinks the Self-Serve car washes as a CHEAP priced place that only uses a hose and some soap. They don’t see the general operating costs, water, sewer, taxes, insurance, equipment, etc. Then on the other hand you have the car wash operator who doesn’t have the gonads to raise his prices to a profitable level in fear that they might go elsewhere because they might save a quarter. The operators we like are the ones who charge $1.50 for 5 minutes, Hello this is 2014 you need to raise your prices! We charge $3 for 3 minutes on the bays and $2 for 3 minutes on the vac’s. If they don’t like it go elsewhere.
