To add to the fast food track, I ate at a Chik Fil a yesterday and it was packed. Line around the building at the drive-thru. Literally next door was a Popeyes and 2 doors down a Laynes..... across the street was a recently closed KFC..... all chicken places. Both the Laynes and Popeyes are less than 2 years old, and almost no customers at the time I went (lunchtime). Those stores will close due to lack of customers; for sure.
So, someone sold them on the idea they could either take market share or increase demand for chicken in that area. In both instances they were wrong; but I bet they don't care since they cashed their check when the new store was built. The venture capital guys sell the research, demographics, traffic counts, etc and stick someone else with the bill. Must have been the same VC that sold the Tommy's next to the Whistle Express.