Monthly unlimited plan pricing

[washnshine]

For those of you with monthly unlimited plans, how do you structure your pricing for each package? Do you determine it with a formula - such as two and one-half times the price of a single wash so it would be:

$10 wash- $25 monthly unlimited
$15 wash - $37.50 monthly unlimited
Etc.?

This would allow you to advertise “unlimited monthly washes for less than the cost of three washes”. Or “pays for itself in just over two washes”

Or do you use something else to determine the price structure.

Thanks in advance for any information.

 

[steve569]

We use the 2 1/2 times wash price. our $8 wash is $19.99 our $12.00 wash is $29.99. I feel like getting over $30 a month is going to make it a harder sell.