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Tough one to answer without trying it, Coach. But I can tell you that I pay $200 for 5 gallons of the Simoniz Ceramic Sealant and it is worth very penny.
The product you posted doesn’t even call itself a ceramic, but a wax. We all know the polymers and siloxanes in these products are what make them perform the way they do and the name has absolutely nothing to do with it. But it has become accepted that the products labeled ceramic are of the latest, most advanced generation of this type of product. Those called wax were from the previous generation of super sealant. And rain x products were the first generation of the super sealers. So, if they are not even advertising it with the “latest” terminology, it might not be the most advanced, chemically speaking. They aren’t even calling it a carnauba product, which would be last generation. Foaming wax could even be a cheap mineral seal product. I’d look at the sds.
I certainly don’t try to spend as much as I can on products, but I have noticed there is generally somewhat of a “you get what you pay for” in many, not all, but many wash solutions. See if you can visit someone using it.
The "12 GAL" marker you see is to tell you it's 12 gallons remaining at the line. It's definitely either a 15 or possibly 20 gallon drum. I don't think it's 30 either.