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All of mine are 10 foot and have worked fine. A wider door may seem easier but what happens is that it gives people another foot on each side to get off center. I have seen people get so far to one side of a bay that the wash has to shut down because it can't get around the car. Many people have no idea of center and a wider door will just let them get that much farther to one side or another.
Doors are a huge maintainence issue also. The smaller you make that door the less you have to lift. I have mostly tens, but a couple of twelves. If I had it to do all over again all of my doors would be 10' wide Wyndstars. I even install 8' high doors where I can get away with it. There's no benefit to a 12' wide door IMO.
I have 10's and 12's. The 10's force the customer to center up a little more which is good. The 12's provide a more open and inviting entrance. Not a bad choice either way. If you go with 12's use flags on a flexible rod or some type of traffic cone on each side to help keep people centered.