I have found over the years that it is very rare that someone comes to the wash to make a 1.00 mess. They either don't pay a nickel and drop off their trash, steal water, dig through vacuum trash, etc. or they spend 30.00 to get the mud out of the fenders or the hay out of the trailer... And the ones that do spend the money kind of feel bad about making the mess, and more than half of them offer to clean it up with you if you start when they are still there.
I think startup cost ends up being a barrier to the decision of: "should i stop in for a quick rinse, or not?". Since we believe in supplying a strong and good low pressure chemical application, that is the most expensive option for us - so we set pricing to cover those costs and take the profit on the water/foam brush/triple foam people. We are in an industry with very high profit/expense ratio and labor is only tied to those who are messy. So, I think we create a higher volume of customers and secondly a higher net operating income by keeping the barrier entry price lower, but the price per unit time relatively high. Have found the same to be true in laundry industry. Minimum start time for dryers, when kept at only 25c allows people to use just what they want and not get stuck loosing another dollar when they don't need to. Its not really about the dollar to these people, its about having to spend when you don't have to. To me, the pricing is in the time per
coin, not the start up. Not only that, but most people that stop in for a quick rinse change their mind as they are going, and end up using way more time and options than they had planned on before they came in... That's the art of the upsell. Get them in low and have them leave high!
As far as setting time/
coin - I think that is a lot less relative to competition, and much more relative to expense of keeping your operation in good shape and attractive to people
who want to clean their car, while maintaining healthy profits.
BTW... For cash, we are at $1.00 to start vac or bay, and 20 sec per
coin bay, 40 sec per
coin vac in North Colorado.
Credit Card is 3.00 minimum because of the per transaction fees, but priced same as cash. Average sale last year running on self serve bay: $5.27