A longstanding recommendation that bears repeating this tine of year, especially given the current economic challenges. It deals with creating awareness of your car wash facility and provides a notable landmark as its location.
If you haven't already done so, I recommend turning your attention towards making your facility a holiday wonderland, replete with tons of lights; blinking lights, colored lights, racing lights. Get the idea? You need to over do it, a la Clark Griswald! Create a holiday landmark worthy of family drive-by tours, local TV coverage, newspaper photo ops; the works!
If you can, add music... and make everyone's visit an event. Candy canes for the kids, warm cider for adults, tasty gingerbread men decked out in the car wash uniform & name for everyone!
Take a page out of Walt Disney's book... and run with it.
Your promotion is limited only by your imagination. Create some excitement.
The reward: community awareness of your location, and the benevolence Associated with wishing all a safe, and happy holiday season. In tough times, people enjoy taking a moment to push their troubles aside for an emotional visit to better times and fond memories of childhood holidays. And when people feel good, they spend more, even when it's a stretch.
It's worked for me often, and for clients that catch the holiday spirit... and recognize the opportunities made available by the emotional experience shared.
Anybody else found this to be true?
How have you captured and harnessed the holiday spirit in the past... and what do you suggest to others? Tis the season for... sharing!
-Steve
If you haven't already done so, I recommend turning your attention towards making your facility a holiday wonderland, replete with tons of lights; blinking lights, colored lights, racing lights. Get the idea? You need to over do it, a la Clark Griswald! Create a holiday landmark worthy of family drive-by tours, local TV coverage, newspaper photo ops; the works!
If you can, add music... and make everyone's visit an event. Candy canes for the kids, warm cider for adults, tasty gingerbread men decked out in the car wash uniform & name for everyone!
Take a page out of Walt Disney's book... and run with it.
Your promotion is limited only by your imagination. Create some excitement.
The reward: community awareness of your location, and the benevolence Associated with wishing all a safe, and happy holiday season. In tough times, people enjoy taking a moment to push their troubles aside for an emotional visit to better times and fond memories of childhood holidays. And when people feel good, they spend more, even when it's a stretch.
It's worked for me often, and for clients that catch the holiday spirit... and recognize the opportunities made available by the emotional experience shared.
Anybody else found this to be true?
How have you captured and harnessed the holiday spirit in the past... and what do you suggest to others? Tis the season for... sharing!
-Steve
