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Do your customers use spot free?
- Thread starter APW
- Start date
Earl Weiss
Well-known member
No, because when I acquired the place it was not working and estimates were about $25K to get it working.
PaulLovesJamie
rural 5 bay SS
Yes, SFR is used a lot.
robert roman
Bob Roman
“Do your customers use spot free rinse as a self serve option? Wondering how much yours gets used?”
“…..nearly every time. Especially after I've explained to them how it's made and the difference between it and the city tap water.”
Jeff hits the nail on the head.
You have to explain to customers the “why” for something. Arguably, this is biggest marketing gaffe for some self-service operators.
For example, if you review marketing tactics employed by most self-service operators, we find signs posted for;
How to use brush wash
Not allowed things
Caution wet floor
Detailed washing instructions for each bay function
These are all “how to” rather than why should I.
Unlike a conveyor or in-bay, a wand operator doesn’t sell service but rather collects rent from customers and sells them water and chemical. Product is the only thing you have.
What is not found at most wand operations is one single sign containing product information or any product sales tactics.
For example, if it cost me $0.50 a minute to use a wand-bay, why should I spend money and time to apply spray wax on my car?
What does the wax do? What does it contain? How long does it last? Is it any better than the other guy’s down the street?
What about foam brush? Is it just the color and bubble gum smell or does the product impart an actual benefit like cleaning better, making paint shine or providing protection (bead up water)?
“…..nearly every time. Especially after I've explained to them how it's made and the difference between it and the city tap water.”
Jeff hits the nail on the head.
You have to explain to customers the “why” for something. Arguably, this is biggest marketing gaffe for some self-service operators.
For example, if you review marketing tactics employed by most self-service operators, we find signs posted for;
How to use brush wash
Not allowed things
Caution wet floor
Detailed washing instructions for each bay function
These are all “how to” rather than why should I.
Unlike a conveyor or in-bay, a wand operator doesn’t sell service but rather collects rent from customers and sells them water and chemical. Product is the only thing you have.
What is not found at most wand operations is one single sign containing product information or any product sales tactics.
For example, if it cost me $0.50 a minute to use a wand-bay, why should I spend money and time to apply spray wax on my car?
What does the wax do? What does it contain? How long does it last? Is it any better than the other guy’s down the street?
What about foam brush? Is it just the color and bubble gum smell or does the product impart an actual benefit like cleaning better, making paint shine or providing protection (bead up water)?
Dan kamsickas
GinSan Technician
WHAT!?!? You can buy multiple ROs for that amount of money.
Earl Weiss
Well-known member
Well, I have an 8 Bay D&S system with meter boxes with an open selection for SF and tanks and stuff in my bck room so if you could PM me with someone in the North Suburban area of Chicago who might be interested in quoting a turnkey repair or instalation let me know.
Dan kamsickas
GinSan Technician
Message sent
Dan, I was thinking the same thing.
We would have many upset customers if our ro was not working. It gets plenty of use.
So I think the consensus here is that you should probably investigate getting it working as you may be missing out on some revenue opportunities. I cannot say whether the price you quoted is good or not as we do not know the situation as to what the price was quoted around. If it's just the system itself, and the plumbing and wiring are already in place because it used to work, then I think that's a high price. However, if it's more than just the system and there are other things to factor in (plumbing, wiring, etc), then that needs to be factored in.
cellardale@aol.com
Member
Nearly half of my customers use SF water. Well worth the effort in my book.
