pitzerwm
Active member
I know that we all know this, but have we practiced it and do we take the time to train our employees.
When handling complaints, employees can win customers’ loyalty by following these six steps:
When handling complaints, employees can win customers’ loyalty by following these six steps:
- Listen carefully and with interest to what the customer has to say. Don’t get defensive, either with your words or your body language. Remember that the customer is not attacking you personally; he is merely describing the problem and hoping you can solve it. Also, don’t let the conversation wander. The goal is to solve one specific problem, not to find more problems.
- Put yourself in the customer’s place. Make responses that show you care about the customer’s problem. You might say, “I don’t blame you for being upset.” When you show empathy for a customer’s situation, you defuse the situation and have a calming influence on the customer. Never directly challenge the customer. Even if the customer is wrong and you’re right, don’t attempt to prove it. The goal is to solve the problem, not debate who is at fault.
- Ask questions in a caring, concerned manner. The more information you have, the better armed you will be to solve the problem to the customer’s satisfaction.
- Suggest one or more alternatives to address the customer’s concerns. Ask the customer what she feels would be an appropriate solution. Then make some suggestions on your own. Become a partner with the customer in solving the problem.
- Apologize without blaming. Nothing defuses a potentially volatile situation better than a sincere apology. When a customer sees—and hears—that you are sorry for the problem he is experiencing, he will respond in a like manner. Don’t participate in fault-finding. It doesn’t help anyone to shift the blame to another person or department.
- Solve the problem or find someone who can solve it. When complaints are solved quickly, it saves the organization money because, every time a complaint is moved up the ladder, it becomes more expensive to handle. Solve the problem and then work with the organization to make sure it doesn’t occur again.