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billboard advertising. worth it not worth it?

parsonii

Member
a carwash business is local and my sense is that billboard advertising can play a pivotal role in marketing, advertising, branding and maybe vastly more important than webpages and iphone apps etc. what do you guys think? do you advertise using billboards? how much is the most you would ever pay for one side of a billboard?
 
I have clients that have realized between 25 and 50 percent bump from billboard advertising.

How much to pay for billboard advertising depends on the size of sign, type of sign and the market.

In rural areas, it might cost $6,000 a year to rent whereas in urban areas some of my clients pay $30,000 or more a year.

This cost does not include any design work.

Given the potential benefit cost, I usually recommend a billboard consultant.

Virtual marketing via website, app, etc. is going to continue to grow in importance and evolve, not decline. Shunning them would be foolish.
 
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