Super Wash IBA?

[Mark]

New to this business! Just bought twenty year old Super Wash, competition is five years old with a D&S 5000 with dryer, should I replace the old IBA? We are both 1 IBA and 3 SS both are on the same street across from each other. Saturday and Sunday both are equaly busy, through the week the Super Wash suffers. Thanks for any ideas!

 

[robert roman]

My question is what are your goals and objectives. In other words, what are you trying to accomplish? Do you want to take 30% of his business, 50% or make him wish he never went into business?

 

[pitzerwm]

Good luck, that was Super Washes, business plan to build right across the street from an established one, sell it to a newbie and let the chips fall where they may. Maybe one reason that a lot of them are gone.

 

[Turbo]

Bill-it sounds like in this case the Super Wash was there first. Not sure that it matters at this point.

Robert-what is the answer at 30%, 50% and "wish he never went in the business"?

 

[robert roman]

The answer depends on what Mark is trying to accomplish.

 

[Mark]

I'm looking to get half the car wash business on this street 30% would work.

 

[Gabriel]

If you want to improve and compete you have to up grade to a higher level. Better equipment, nicer facilities, clean, well managed and some extra creativity to draw business. The forum is full of good ideas on promotion. Get a better IBA.

 

[Greg Pack]

In the immediate term, I'd concentrate on the best chemistry I could muster. I'd consider adding a complimentary prep station customers can use to clean their wheels. If you replace the auto, consider a modern friction unit.

Got Foam brushes in your SS?

 

[Mark]

Thanks great ideas!