Selecting a worthy cause

[Waxman]

By far the best day for me at the wash is the Veterans Day wash we have in conjunction with Grace for Vets. We have been doing it for about 4-5 years now and each year is better than the last.

This year we also collected donations for the Montachusett Veterans Outreach Center. This is their link: http://www.veterans-outreach.org/

I think I may make this outreach center the focus of all my charity work through the business, however humble and small it currently is.

What do you think of this idea? I mentioned it to my employees and they began offering ideas right away; offering a hand wash day, completed by my employees, where proceeds go to the M.V.O.C., etc.

I feel like our efforts will yield better results if we focus on something specific.

 

[PaulLovesJamie]

I think I may make this outreach center the focus of all my charity work through the business

For a few years we focused our charity work on one organization; after a few years I think it (our efforts) got kind of stale. Changing it up periodically helped.

I feel like our efforts will yield better results if we focus on something specific.

strongly agree.

I mentioned it to my employees and they began offering ideas right away

In my experience, giving others control over charity efforts invests them, and results are much better for everybody.

 

[rph9168]

I think picking a local cause and letting the local media know about it works well. You support something that benefits people in your area and get some positive advertising.

Years ago the washes I was working at donated a dollar for every vehicle we washed on a busy Saturday to a local woman who needed a kidney transplant. All the local TV stations and newspapers ran stories on it. Not only did we help a young woman that needed it but we got great press and many positive comments from our customers. We had 5 washes and donated almost $4,000.