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One Method to Introduce New Products in a ShurVend Merchandiser

Vending Leslie

New member
Some operators are slow in trying out new products in the merchandiser to enlarge the product offerings to their customers. We have one operator of 4 self serve wash sites that completely removes a car wash product from his merchandiser that is selling well and puts another product in its place. He will wait for a month (or more), then remove a different product from the merchandiser in a different area of the machine and return the previously removed product to the machine in a new spot. This forces the customer to explore all the product offerings looking for the one that was removed; if it is put back in the merchandiser in a different spot, it seems to hype sales for that product when the customer finds it again.

Uncle Sam :)
 
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