New Menu Wordage

[DiamondWash]

I'm in the process of building our new menu for the W.W Razor we just installed, here is what we have so far do you see any issues?

$8 Express Wash
Hot Presoak
High Pressure Razor Wash
Spot Free Rinse

$10 Deluxe Wash
Double Hot Presoak
High Pressure Razor Wash
Rust Oleum Clear Coat Protectant
Spot Free Rinse
High Velocity Dryer

$12 Ultimate Wash
Underbody Wash
Power Tower Side Blasters
Double Hot Presoak
High Pressure Razor Wash
Rust Oleum Clear Coat Protectant
Spot Free Rinse
High Velocity Dryer

$14 Elite Wash
Underbody Wash
Power Tower Side Blasters
Double Hot Presoak
High Pressure Razor Wash
Color Coat Foaming Wax
Rust Oleum Total Vehicle Protectant
Spot Free Rinse
High Velocity Dryer

$2 Add-On Upgrades on $10, $12, $14 Wash Pkgs
* Molten Shine Lava Curtain Sealant
* Rain X Treatment
* Bug Assault

 

[Eric H]

$2 Add-On Upgrades on $10, $12, $14 Wash Pkgs
* Molten Shine Lava Curtain Sealant
* Rain X Treatment
* Bug Assault

Add "Salt Neutralizer" in the winter and remove the Bug Assault.

I'm not sure about the package names. I used Express ($8), Special ($10), Works($12)and Ultimate($15) with Bug Assalt and Salt Neutralizer as the Buy-up. I sometimes bothers me that the Works is supposed to be everything but then I have the Ultimate which had everything until I added the Buy-up a year later. So, my Ultimate really isn't the Ultimate. You kind of have the same thing going on with your Ultimate and Elite packages.

Let me Run this by you,
I am thinking about getting rid of my $8 package because it averages less than 11% of sales. I'd keep my 10,12,15 packages and have the 4th be a Managers Special that I would change fairly frequently. Some times it would be as low as $6 and sometimes over $20 for a really loaded up package. I could even offer a different package at the same price as another package. I really hate the idea of locking myself in to 4 packages and price points!

I hope I don't push your thread too far off track.

 

[soonermajic]

I'd just remove bottom pkg totally

 

[washnshine]

When you lay it out on your actual sign, you might want want to differentiate the add ons from the previous package with a different font, color, or just put “includes Delixe wash plus the following” and then list the options that are new to the Ultimate package. Listing everything in every package gets busy looking IMHO.

 

[DiamondWash]

Here is what we did for our other site

 

[soonermajic]

So top pkg doesn't include RainX, Lava Wax or Bug Assault? That means $20 for all those add-ons! Will customers pay that much there? If so, must not be any competition there, so more power to him.

 

[friesmaniac99]

Not a big fan of the add on's. The top should at least come with Rain-X.