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Marketing a new wash (collecting emails)

M

mcwashes

New member
I'd love to get some feedback on marketing that's been proven to work. I have a 5 bay SS and 1 IBA. We're about to close on the deal and I'm thinking about a launch/grand opening type offer and I want to walk around and flyer the neighborhoods, businesses, schools, and apartments. what have you tried that's worked? thanks
 
how'd you partner with coca cola? They sponsored the opening? Or they just provided some cold beverages the day of the opening? Thanks
 
100% agree with the free wash approach, with the place operating reliably, clean and inviting. I also agree with your title (collect emails). Absolutely need a process to collect contact information to build your list to continue the relationship after the event.
 
JLanman said:
100% agree with the free wash approach, with the place operating reliably, clean and inviting. I also agree with your title (collect emails). Absolutely need a process to collect contact information to build your list to continue the relationship after the event.
Click to expand...
Yeah agreed. My plan, and I didn't elaborate on it until I saw some feedback here, is to flyer the neighborhood. I want the QR code on the flyer to take them to my website that has a form for their email and/or phone number since I can market to each. They enter their info and I generate some code they can then bring to the wash to get a free wash. The problem I'm running into is having that code auto generate on my website that's not currently linked to any paystation. I've talked with several distributors locally and apparently what I'm asking for doesn't exist which is shocking.

Do you guys know any solution for this type of approach? Seems like this should be a simple fix but I was told that's an $80k pay station like what the big tunnels use. Which sounds silly to me when I can probably figure out a work around for free once I know more about the back end of hte paystation.
 
and to clarify, I don't want a generic code. It needs to be specific to that person that entered their info and only good for one wash so I don't have an ongoing free code that 100's of people can use until I clear it on the system. My CRM can handle all the forms and confirmations and will basically put the customer into a membership portal I'll create. So, I'll be able to have them confirm their email or a confirm a text message prior to getting the code. Simple stuff that ensures I get a legit number/email for the free wash.
 
mcwashes said:
Yeah agreed. My plan, and I didn't elaborate on it until I saw some feedback here, is to flyer the neighborhood. I want the QR code on the flyer to take them to my website that has a form for their email and/or phone number since I can market to each. They enter their info and I generate some code they can then bring to the wash to get a free wash. The problem I'm running into is having that code auto generate on my website that's not currently linked to any paystation. I've talked with several distributors locally and apparently what I'm asking for doesn't exist which is shocking.

Do you guys know any solution for this type of approach? Seems like this should be a simple fix but I was told that's an $80k pay station like what the big tunnels use. Which sounds silly to me when I can probably figure out a work around for free once I know more about the back end of hte paystation.
Click to expand...
What pay station is at this wash?
 
If you can generate the codes, put them in a file and you or your website provider should be able to add logic providing the codes from the uploaded file.
 
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