Keep your branding!

[Waxman]

Our company developed its branding over the years. We chose a mascot, logo and colors and name. Over the years we have struggled somewhat with sign makers, business card suppliers, newspaper ad folks, and marketers.

Often the 'experts' want to change our colors, revamp our message and even images. This gets frustrating at times but as we move on forward in business, we are finding ourselves better able to control our company's branding.

Have you had similar experiences? For example, we use a highway style font called ClearView along with colors red brown white for printed marketing materials as well as our physical buildings' colors. Sign guys almost always want to design us signs of bubbly blues and greens and tropical-looking this or that. My guess is that they figure that's what a 'carwash' sign should be; tropical, Waikiki feel etc.

So not sure if this is a question or rant, but it seems worth considerin: is anyone trying to 're-brand' you when you don't ask them to?

 

[MEP001]

Sounds like they may be trying to create revenue in the form of artwork fees.

 

[MudMoney]

Yep,had a sign guy traveling thru had the exwife convinced that we needed to change our current set-up,no fly zone with me.My sign and branding has been the same for 15 years at this location.BTY sign is 20 foot pole sign with 12' wide x 8' high lighted panels.

 

[Greg Pack]

On the other side of that, almost all companies freshen up/modernize their logo from time to time. I've got a buddy of mine that ran a sign shop. He was always talking about terrible choices his customers made when designing signs and color selection. Just make sure these people aren't trying to give you a hint in a nice way. All my designs must be approved by my wife, who is much more right brained/artistic than I. Matter of fact, modernizing my signage is on my "todo" list for early next year.

 

[rph9168]

Even huge corporations like McDonalds, Wendy's, Home Depot, etc make logo and design changes from time to time. I think it is always a good idea to continually examine all you do for marketing and promoting your business to make sure it is up to date and working to accomplish your goals.