Headlight restor. mktg 101

[Waxman]

The need for headlight restoration is growing.

It is a profitable service. It is a valuable service (making cars and driving safer!).

However, it is slow to catch on, like lots of 'new' services.

What are some ideas for promoting this at a detail shop/carwash?

 

[under pressure]

I would say some before and after results would be great, mabey even get a set of lights from a junk yard and polish one up to show the before and after. just a thought

 

[Jeff_L]

I would say some before and after results would be great, mabey even get a set of lights from a junk yard and polish one up to show the before and after. just a thought

That's not a bad idea, put them up as a sample.

"Does your headlight look like this? Would you rather it look like this?"