“Is anyone else appalled at the
marketing approach taken by Green Clean Car Wash?”
I’m not appalled by anything in the carwash industry anymore. The last several years has proven that it is practically every man for himself.
“Is this really the right approach to take?”
Negative campaigning, character assassination and bashing are stables in politics and have become increasingly more frequent in business due to shrinking markets, less demand and increased competition.
“…. I'm as disappointed at PC&D for allowing such an advertisement to run in their magazine.”
Mostly likely, someone from PC&D would explain that it cannot discriminate unless ads contain stuff unacceptable to reason such as profanity, nudity, etc.
As for proof of falsehoods, this typically occurs after the fact and doing so can be difficult.
For example, you can search the web and find both operators and equipment manufacturers of touch-less who claim in their advertisements that friction washing scratches paint.
As for the OEM in Racine, I cannot disagree with approach of using cotton and water to wash cars without
soap. I haven’t used
soap to wash my cars and motorcycles at home for over twenty years. I use cold water and a sponge and over the last several years I switched to microfiber cloth.
Of course, I always have a good coat of wax on my vehicles so the
soap-less washing doesn’t result in marring the paint.
As for proving him wrong about claims of causing people harm via dangerous carwash chemicals, have at him. However, you may find this to be a slippery slope.
For example, consider the number of car washes that are still using and bathtub blenders that are still making products containing high concentration of HF and ABF.
