A website allows operators to disseminate info to a wider audience including people who do not read newspapers or circulars, personalize content and tailor products which helps create
loyalty bond and e-commerce which means selling on-line, 24/7.
Even with templates, you will need to have some artistic sense; design and graphic abilities to make pages and work with logo and photos; and an understanding of HTML title, the site description, and meta-tags which are key words associated with your site. Meta-tags help owners control to some degree how their web pages are ranked on crawler-based search engines. And finally, click-n-drop can be tedious when building pages, adding content and editing.
If this isn?t your cup of tea, most companies offer services where you can talk with a pro, review and comment and then take control of the site. The price can vary from several hundred dollars to $1,500. Price determines the scale/scope of design consulting, content formatting, photo integration, product set-up, logo, revisions and site management and editing orientation. Design services usually take several weeks to complete.
Regardless of your approach, I would try to avoid the temptation of adding a lot of hokey bells and whistles (i.e. elevator or rap music, dancing cartoons, etc.). A website should be designed with several purposes in mind. The 1st is to create a professional image and identity with the goal of getting people to remember you when they leave the site. The 2nd is to recruit new customers by promoting your products, offering a free coupon and describing any pre-paid options. The final purpose is to provide service with e-mail and telephone support.
I have tried to follow this philosophy in developing my own websites. Check them out at
www.carwashplan.com and
www.bubblewashbuildings.com
Hope this helps.
Bob Roman