I have several clients that added tunnel operation. The transition is easy. All you need is the money.
As much as 50 percent of wand and in-bay users may switch over to tunnel. So, you should consider that the sales volume claims includes these customers.
Does it work in Florida?
Out of season, the carwash business has become even more difficult in Florida due to fallout from economic crisis.
So, I believe a $3.00 base price and free vacuums is necessary to gain traction.
For example, I live in the Tampa Bay Area and someone in my neighborhood recently converted a 5 + 2 to a 5 + 1 + tunnel (70’).
Nice tunnel but the base price is $6.00 and it doesn’t include air drying or free vacuums.
Consequently, this operator isn’t washing many cars at all.
I believe the most important aspect of the transition is the need to humanize the business.
In the beginning, it’s not enough to entrust the growth and sustainability of the business to an hourly employee.
The
marketing demands are greater.
If you want to attract the Millennials, you will need
loyalty program, functional website, phone
app, text message promotion and social media strategy.
If you want to attract 65 and older crowd, you will need the low price and traditional
marketing like direct mail coupons.
Otherwise, tunnel addition can increase customer base and extend market range of successful wash or it can be life saver for an underperforming wash.