Car Wash Forum
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How to make a Dixmor led 7 run continuously
- Thread starter zimmmark
- Start date
Earl Weiss
Well-known member
JLanman
Active member
Please tell me you have a way to capture customer info for this event. Don’t just give away your services without at least an exchange of information. This way you can market to them later.
edredtop
Well-known member
I get your point but personally if somebody wants my contact info for a $5 freebie, the price is too high.Please tell me you have a way to capture customer info for this event. Don’t just give away your services without at least an exchange of information. This way you can market to them later.
I treasure my anonymity.
JLanman
Active member
I hear you. But a HUGE miss in opportunity.
The play is to draw in folks to the site.
Perfect opportunity to start building a long term relationship.
Any relationship starts with an introduction.
Unless you plan to sell their data, you are really just asking to move the relationship a bit further.
JLanman
Active member
In fact if they are just there for the free wash then likely not the customer you want long term.
The only reason to offer such a promotion is to grow the business.
How will you know if they come back?
Which is the only true measure to know if the campaign was worth the cost.
The only reason to offer such a promotion is to grow the business.
How will you know if they come back?
Which is the only true measure to know if the campaign was worth the cost.
Not necessarily. I’ve been in business for a long time and I give away free washes at all locations few times a year. I do it as a customer appreciation day. It’s not to grow my business but as a thank you to my loyal customers. Some I’ve had as long as 15 years.
