Price increase % on P&L

[AnalyticWash]

For the economics nerds in here...

 

[Kimberly Berg]

For the economics nerds in here...

View attachment 11967

I guess I'm not a nerd, looks Greek to me!!

 

[Rfreeman]

That's the price elasticity formula.....finance and econ major guilty as charged.....

 

[getnbusy]

Lots of great responses. Obviously there are more factors, and I probly read that wrong, or im just an old idiot, but i would never offer that wash on a 11-12 cap at this point in my life. Id start at a 6-7 and negotiate from there. It looks really strong and that can be hard to find. My 2 cents.