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I've given $1 off tokenotes for years...you have to stay on them or they forget to offer them to their customers. Soon their customers are trained to ask for the coupon. Make sure to program the ACW to only accept 1 tokenote per wash. If you don't the employees will hand out as many as it takes to themselves and their friends.
I like raisetheprice’s idea. My only experience with coupons is when I first opened, I gave the garage next door a stack of tokenotes valued at $5 to give out to their customers. They might have given out a few but the majority of them came back when the owners washed their personal vehicles. The garage owners had the gall to come over and ask for more when they ran out. I discontinued the practice rather quickly.